Épure

FW 2025 Collection

In a world of excess, Épure finds power in restraint. Helmia’s FW25 collection strips away the ornamental to reveal the elemental—a raw distillation of form, texture, and identity. It is a quiet rebellion. A sculptural whisper. A study in the purity of asymmetry.

Each piece in Épure is guided by absence as much as presence. Irregular Baroque pearls take center stage, unembellished yet undeniable. Set against bold negative space, brushed metals, and architectural silhouettes, the designs evoke a sense of intentional incompletion—like a brutalist structure left bare to expose its soul.

Inspired by Nordic stillness and Japanese wabi-sabi, the collection embraces the beauty of imperfection and the intimacy of silence. It is jewelry not meant to shout, but to resonate.

Crafted entirely in Finland using recycled pearls and responsibly sourced metals, Épure is both an aesthetic and an ethos—minimal, elemental, unyielding in its authenticity. It invites wearers to strip back the noise and adorn themselves with what is true.

Be Rare Be You